Bedley & Co.

Bedley & Co. is a custom apparel brand offering made-to-measure suits, shirts, and overcoats. The challenge was not just building a configurator — it was designing a coherent shopping experience across three distinct touchpoints: a web platform, a persistent customer portal, and a network of in-showroom interactive kiosks.

ROL led end-to-end creative and technical direction, from experience design through backend architecture and hardware specification. The platform connects a customer's first online session to their in-store fitting appointment and through to final delivery — every configuration, fitting profile, and order preserved and accessible from any surface.

The in-showroom kiosks, launching in London, Ontario in 2026, bring the digital experience into the physical retail environment. A customer can begin customizing online, walk into the showroom and pick up exactly where they left off, and complete the order from any device.

Design a fluid omnichannel shopping experience for a custom apparel brand — one that feels premium and frictionless whether the customer is on their phone at home or standing in front of a kiosk at the showroom.

The existing customer journey was fragmented. Online inquiries didn't persist into appointments. Appointment notes didn't flow back to the ordering system. There was no visual reference for customers to understand what they were ordering before committing. The brief was to close every gap in that loop.

A key constraint: the experience had to work for customers who are not digitally native. The kiosk interface needed to be walk-up-and-use without instruction.

We designed the portal as the single source of truth. Every surface — web configurator, showroom kiosk, staff dashboard — reads from and writes to the same customer record. This eliminated the synchronization problem entirely rather than managing it.

For the AI visualization feature, we built a pipeline that takes a customer-uploaded photo and renders their chosen fabric, lapel, and button selections onto a representative figure. The output is not photorealistic — it's deliberately illustrative, communicating proportion and fabric texture without overpromising.

The kiosk hardware specification was driven by reliability and ease of maintenance. We selected industrial displays with PCAP touchscreens and designed the software to run in a locked-down browser mode, with remote management built in from day one. Showroom staff can see a live dashboard of active sessions across all kiosks.

The web configurator and customer portal launched in 2024. Early user sessions showed customers spending significantly longer on the platform compared to the previous inquiry form — averaging over eight minutes per session with high return rates.

The in-showroom kiosk hardware is currently in final specification and is scheduled to launch in 2026. The architecture is designed to support multiple showroom locations without additional engineering overhead.

The AI visualization feature reduced pre-appointment support requests by giving customers a clear reference point before committing to a fabric selection.